
Frequently get "cuddle time" during the day by holding the baby upright over one shoulder.Avoid too much time in car seats, carriers and bouncers while the baby is awake.For example, have the baby’s feet point toward one end of the crib for a few days, and then change the position so his or her feet point toward the other end of the crib. Change the direction the baby is lying in the crib on a regular basis to ensure he or she is not always resting on the same part of the head.
This helps build and strengthen neck, shoulder and arm muscles.
Provide an infant with plenty of supervised playtime on his or her tummy. The risk of positional plagiocephaly can be reduced through a few simple measures: Due to SIDS awareness through the Back to Sleep Campaign, the number of SIDS cases has decreased, but there has been a dramatic increase in the number of infants with positional plagiocephaly. In 1992, the American Academy of Pediatrics made the recommendation that infants should sleep on their backs to reduce the risk of SIDS (Sudden Infant Death Syndrome), which launched the "Back to Sleep Campaign". This can be resolved through stretching exercises and only requires surgery in extreme cases. Infants with torticollis, shortening of the neck muscles on one side of the neck, have difficulty turning their heads to another position. This condition usually resolves itself by six weeks of age however, some infants show a preference for sleeping or sitting with their heads turned consistently in the same position, which may lead to positional plagiocephaly. Newborn infant skulls are very soft and malleable to help ease them through the birth canal, so it is not unusual for newborns to have unusually shaped heads, due to the pressure of birth.
There are no preventive measures that can be taken by expectant mothers or their physicians to avoid this. This is more common in multiple or premature births, but can also be caused by position in the womb. A small number of infants have positional plagiocephaly at birth.